Teach For America is entering a new era—renewing its commitment to educational equity for every student. We created a brand identity that captures TFA’s purpose: to ignite and nurture the light within every learner.

At the heart of the system is the TFA Spark—a symbol of the passionate network of educators and community members working together to empower students. The bold, luminous color palette reflects the energy and inclusivity of the movement. To keep real voices at the center, we incorporated illustrations, icons, and handwritten quotes directly from students and teachers—bringing their experiences and stories to life..