Salad and Go Brand Refresh
Visual Identity 2023
We gave Salad and Go a fresh, confident new look—modernizing the brand while keeping its playful spirit intact. Building on their existing color palette, we introduced lively gradients to add energy and dimension. To help them stand out in a crowded market, we elevated their product photography with rich shadows and bold ingredient-focused shots that feel as crave-worthy as the food itself. The new visual identity came to life across menus, packaging, apparel, and out-of-home materials—bringing a cohesive, eye-catching vibe to every touchpoint.