Our team set out to make the National Championships not just another race, but a standout experience—for both cyclists and fans. With a focus on increasing national visibility, expressing the energy of the sport, and setting a new standard for race branding, we crafted a bold, high-impact visual identity. The system features vibrant colors, punchy typography, dynamic patterns, and powerful photography that captures the thrill of competition. To bring variety and excitement across events, we introduced unique color palettes and custom icons—giving each race its own personality while staying true to the core identity.